Netflix is making an effort to curb password sharing with new features being launched and tested in parts of Central and South America.
On Wednesday, the company announced on its site that it has “been working on ways to enable members who share [their Netflix accounts] outside their household to do so easily and securely, while also paying a bit more.”
Under the heading “Paying to Share Netflix Outside Your Household,” the release stated that “features like separate profiles and multiple streams in our Standard and Premium plans” have “created some confusion about when and how Netflix can be shared.”
“As a result, accounts are being shared between households — impacting our ability to invest in great new TV and films for our members.”
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The announcement, authored by Netflix’s director of product innovation Chengyi Long, confirmed that the company is launching and testing new features geared toward curbing password sharing, in which subscribers will be able to “add sub accounts for up to two people they don’t live with” for an added price.
The other feature will allow subscribers to transfer profile information, such as viewing history and personalized recommendations, into either a new account or an “Extra Member sub account.”
The features will start in three countries — Chile, Costa Rica and Peru — but the announcement maintained that “we’ll be working to understand the utility of these two features for members in these three countries before making changes anywhere else in the world.”
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